- WHAT IS SEO/SEM?
SEO stands for Search Engine Optimisation, SEM for Search Engine Marketing. They are interchangeable and are used to explain specialized services to allow for a website to place well in a search engine’s search results. They involve on and off page techniques which are used to get a site ranking well for specified keywords.
- HOW ABOUT ORGANIC SEO/SEM?
Organic search engine placement describes a site that naturally displays well, without any paid advertising directly with the search engines and without the use of any BlackHat (cheat) methods. A good organic placement is far easier to sustain.
- WHY IS MY WEBSITE NOT SHOWING UP IN THE SEARCH ENGINES?
We are often asked this question and it is usually from a variety of reasons:
- The site has no links pointing to it
- The site is hidden from search results as a result of the software used to manage the site (CMS)
- The search engine bots may be unable to crawl your site due to a script installed on the site
- It has not been submitted to the search engines properly
- It has been penalized for the use of BlackHat SEO
Speak to one of our experts if you are concerned that your site is not indexed. In a lot of cases, you just need to purchase one of our packages so that your site has some backlinks.
- MY SITE SHOWS IN THE SEARCH ENGINES, BUT WHY DOESN’T IT SHOW FOR THE KEYWORDS WHICH I WANT IT TO?
The techniques used to get a site ranking well in the search engine for specific keywords are highly specialized. Contact us if you would like us to look into what service will be most effective in getting your site ranked for your chosen keywords.
- WHICH KEYWORDS SHOULD I GO FOR?
Keyword research is a very complex process and we suggest you leave it to the experts (us!) If you aim for a keyword with too much competition you could end up failing miserably (without the right budget of course).
- WILL THE SEO WORK I PAY FOR LAST FOREVER?
Yes, normally with some minor maintenance. The search engines use powerful algorithms to determine a web pages rank in their listings. Some minor factors towards these algorithms include the frequency of updates to the content on the site, and the frequency of new links links pointing to the site. Therefore, it helps to build new content to your site every now and then and also to create a few extra backlinks every month or so. This of course depends on competition, if you are ranking well for some non-competitive keywords then you will have to do very little, if anything, to hold your rankings. If, however, you are ranking for a very competitive term then you will need frequent SEO maintenance to hold your position.
- CAN YOU, OR ANYONE ELSE, GUARANTEE MY WEBSITE WILL REACH NUMBER 1 IN GOOGLE?
No, nobody can! If they tell you they can then they are lieing so steer clear! Even though we won’t guarantee it, it happens all the time. Many of our clients reach number 1 spots without expecting to even get on the 1st page! Your best chance to rank number 1, is by getting us to do some keywords research for you and then discussing an approximate budget with one of our SEO experts. They will then explain how likely it is for you to reach number 1 for the relevant keywords and budget.
